Resources

Ongoing Resources

Advertising Age – http://adage.com/

eMarketer – http://www.emarketer.com/

Fast Company – http://www.fastcompany.com/

Think with Google – https://www.thinkwithgoogle.com/

Micromoments – Your Guide to Winning the Shift to Mobile

Micromoments – Your Guide… (at a glance overview of above doc)

Google Analytics – http://www.google.com/analytics/

Google Analytics Training – http://www.google.com/analytics/learn

Google Analytics YouTube Channel – http://www.youtube.com/googleanalytics

Google URL Builder (easier to search for “google url builder”)

Google AdWords – http://www.google.com/adwords/

Google AdSense – http://www.google.com/adsense/start/

Google_Brand_Engagement

Google – Finding the Right Mobile App Users

Google – Increase Mobile App Engagement

Consumer Barometer

Interactive Advertising Bureau (IAB) – http://www.iab.net/

Facebook Advertising – https://www.facebook.com/advertising

Facebook Developers – https://developers.facebook.com

Twitter Marketing/Advertising – https://business.twitter.com/

Instagram Advertising – https://business.instagram.com/advertising

Pinterest Marketing – https://business.pinterest.com/en

Helpful Graphics & Visualization Tools

Icons:  The Noun Project  (can generally use these for free w/ attribution)

Vector Art:  Vecteezy & freepik

Introduction to Digital, Social, & Mobile Marketing

Digital engagement and the market of one – FT.com

Marketers Look to Diversify Their Online Spending, Survey Finds – Advertising Age

Most Companies Expect CMO to Lead Digital Transformation – AdvertisingAge

eMarketer_Roundup_Social_Media_Advertising_Marketing_Trends

Retailmenot – Evolution of Dining in Digital World

Content Engagement by Generation

Customer Journeys and Key Metrics (or KPIs)

Google_Brand_Engagement

How Old-Fashioned Are Baby Boomer Shoppers- – eMarketer

AdAge Advertising in Digital World

The Rise of User Generated Data – AMA

Designing Killer Websites

Google Ventures on How to Design a Killer Website

Google Search Engine Optimization Starter Guide

How Social Bias Creeps Into Web Technology – WSJ

How Search Works by Matt Cutts

Six SEO Rules for 2016 – AMA

Making the Experience Social

The 5 Worst Social Media Practices Brands Should Avoid

Debates Are On TV But Advertisers Target Eyeballs Online – WSJ

Snapchat Ad Sales to Reach 935 Million Next Year

Newly Renovated, Bergdorf Goodman Courts the Ladies Who Instagram – FastCo

Pinterest is Using Machine Learning to Help You Find What You’ll Pin Next – FastCo

Sample Social Media Tactical Plan

Blinded by the Blizzard of Hashtags – WSJ

Studying Your Users: Facebook’s Greatest Hits – Corporate Intelligence – WSJ

The Best Examples, Questions, And Guides To Find Your Social Media Marketing Voice | Fast Company | business + innovation

Definitive Guide to B2B Social Marketing

Mobilizing the Experience

Google Guide to Finding Mobile App Users

The Mobile Well is Alive & Well

(report referred to in article above) New Media Mantra Report by MillwardBrown

Mobile Location Terminology Guide

Could Beacons Push People Off the Couch and to the Store

Media Use – Adults eMarketer

A Portrait of American Video Viewing

Digital Advertising

Digital Marketing Glossary 101

AdAge Leading National Advertisers – 2015

How Top Advertisers Are Spending Smarter – AdAge

emarketer_digital_advertising_snapshot

marketers-look-to-diversify-their-online-spending-survey-finds-advertising-age

Facebook’s New Ad Product (going after TV in a major way)

Google to Use Email Address for Ad Targeting – AdAge

Facebook’s Marketer Pages Get First Major Update Since 2012

Instagram: Open to Businesses of All Sizes, Everywhere

Advertisers Seek a ‘Second Screen’ Connection With Viewers – NYTimes.com

Advertising’s New Frontier: Talk to the Bot – WSJ

Agencies Adapt as Work Goes From ‘Tentpoles to Tadpoles’ – Advertising Age

Why Online Retailers Like Bonobos, Boden, Athleta Mail So Many Catalogs – WSJ.com


Social Advertising

Content Marketing/Native Advertising
Mobile Advertising/Communications
Analytics/KPIs
Advertisements

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